In One Sentence:
what is the best advice you can offer marketers today?
Eric Fulwiler, Executive Director, VaynerMedia LondonNovember 19, 2018
Stop marketing like it’s 2009 - it’s 2019 and a new media landscape requires a new marketing model.
Eric Fulwiler served on the Final Round Jury for the 2018 Effie Awards UKcompetition.
Keith Weed, Chief Marketing and Communications Officer, UnileverOctober 29, 2018
Live the space – get out there and understand what a global marketplace connected by technology looks and feels like.
We would never ask a marketer who has only ever heard a radio to make a TV ad…
Keith Weed is a member of the Effie Worldwide Board of Directors.
Dmitry Myskov, Creative Director, Promo InteractiveSeptember 3, 2018
A modern marketer could sometimes feel [like] a kid in a candy store, because of all the technological assets, touchpoints and services around him; but a great marketer should only keep in mind his consumers, their tensions and problems, and ask himself the key question: how could modern technology help me win the hearts of my consumers?
Maria Gurova, Director, Head of Content & Franchise Management, The Walt Disney Company (Russia & CIS)August 13, 2018
There are two things I would advise: Love your consumer and tell them a story that they will believe and aspire to; also, be curious & brave, because the best solutions come from outside of your industry.