12 Feb Adeela Khan
Adeela is a brand enthusiast and seasoned marketeer with over 17 years of experience. The mainstay of her career has been with Engro Foods (now Friesland Campina) where she’s been responsible for bringing to life the blueprint of Pakistan’s most loved brands such as Olper’s, Tarang and Omore. Covering the journey of crystalizing consumer insights to commercial campaignability Adeela has grown these brands from the ground up, setting them up for market leadership in their respective categories. She’s also worked on Kraft Cheese with Mondelez in the MENA region, and was the marketing force behind the launch of Opa Frozen Fries for Fauji. Since the past three years, she’s working as a third party consultant for Velo Brand and Comms for PTC, overlooking all communication including equity campaigns, digital always on and Velo Sound Station