28 Jan Adnan Syed
Adnan dreamed of becoming an architect. Always. Advertising was never on the radar; at best a vague blip on the periphery.
Fate obviously had other plans.
Passion for Architecture veered off into design territory and, 25 years later, with experience of delivering award-winning communication solutions for top tier local and multi-national brands, he is now Chief Innovation Officer at Adcom Leo Burnett/Zenith. Under his leadership as Creative Director, and then Chief Creative Officer, Adcom built a formidable reputation as a creative powerhouse, winning the highest number of local awards in the past two decades.
He has been an active proponent of bridging the academic and professional design fields, teaching communication and architectural design, authoring articles for trade publications, as well as jurying at academic and industry awards.
Design craft has been a life-long fascination and as an avid watercolourist, he believes nothing can soothe and inspire the mind better than laying-down the perfect wash!