27 Dec Alfiya Halai
Alfiya Halai is a seasoned academic and designer with more than fifteen years of experience in advertising and creative design practices. Early in her career at Adcom Leo Burnett, she worked on leading brands such as Pizza Hut, Cadbury, and Tapal. Thereafter, in 2002, she established O2 Communications with two other colleagues. ABN AMRO, Dadex, MCB, Liberty Books were some of the brands she handled as the Head Creative at O2 Communications. Three years later, Alfiya formed her own design firm, Hue Creatives which undertook the launch and subsequent promotions of Al Khubz flour products, Mima Industries and Amreli Steels. Understanding the importance of the relationship between academia and the professional design practice, Alfiya strives to bridge the gap between the fields. As an Assistant Professor at Indus Valley School of Art and Architecture, her expertise lies in concept development, strategy development and design.