06 Mar Aly Mustansir
Aly Mustansir began his professional life with Unilever. He spent a significant part of his career with the company in Pakistan and abroad, and was responsible for major assignments including launch of Wall’s Ice Cream in Pakistan, turnaround of the Sri Lankan ice cream business, and relaunch of the 50-year old Lifebuoy brand. In 2006, Aly joined HBL (Habib Bank Limited) as Head of Marketing & Brand Management where he relaunched the brand with a new positioning and corporate identity, and centralized Marketing for all businesses of the bank across the globe. During his tenure, HBL was awarded the “Buzziest Brand” in the financial industry. In June 2013, Aly joined the Abu Dhabi Group in Pakistan as the Chief Marketing Officer of Bank Alfalah. He relaunched the Alfalah brand and restructured the marketing process and organization. In 2017, Bank Alfalah received a Superbrand nomination as well as other marketing awards including a PAS Award for Best Financial Services Campaign.
Aly advises and guides companies on building brands for business growth, optimizing marketing infrastructure and budgets, and using media effectively and efficiently. He also trains marketing teams on developing strong and insightful communication.
Aly has served two terms as Chairman of the Pakistan Advertisers Society. The PAS Awards were launched during his first tenure. Aly also serves on the jury of international marketing awards and delivers lectures on Marketing and Branding to a variety of audiences within and outside Pakistan.
Aly has received various prestigious awards including the MAP Excellence Award for ‘Contribution to the field of Marketing Management’ in 2011, and ‘Asia’s Most Influential CMO’ by the World Brand Congress in 2015.