11 Jan Ammar Hassan
Ammar is CMO at Daraz prior to which he built OLX operations in Pakistan. With 14+ years of experience in Pakistan’s marketing landscape, Ammar is one of the new age marketers who is disrupting how marketing is done by defining new rules. Ammar is passionate about brand, performance marketing, creative, influencer marketing. He launched Pakistan’s first full suite retail media ads in Pakistan via launching Daraz Ads and loves to be the “sales guy”. Combining magic of comms with logic of data keeps him excited. He loves topics of attribution, attention, behavioural science, marketing science, physical & mental availability and follows Byron Sharp, Les Binet & Peter Field, Scot Galloway, Mark Ritson, Rory Sutherland & Dr Jenni Romaniuk along with others.