Anirban Ganguly

Anirban Ganguly

20 years of diverse operational and leadership experience, with an obsessive focus on customers and building brand value. I like to work on innovation and incubation projects, brand, product, business and monetization strategies, and fire-fighting things with solutions that make it work. Key Direct Market Experience: South Asia (India, Bangladesh & Sri Lanka), South East Asia (Malaysia, Thailand, Indonesia) Ancillary Market Experience: Philippines, Singapore, South Korea, Japan, Pakistan, Brazil, Ivory Coast, Uganda, Nigeria, Senegal Category Expertise: Telecom, mHealth, Media & Content, Advertising & Brand Communications, Consumer Technology, FMCG, Start-ups (MedTech & EdTech),

Founder of Koios Consult is a boutique innovation strategy, business design and brand consulting firm that operates at the cusp innovation, technology and customer. Engaged with a diverse set of clients across geographies in S.E. Asia, South Asia, Africa and Northern Europe in the T.M.T Category on driving market entry, innovation strategy, scaling and brand consulting. Co-Founder of kaffeine.ai, a “Growth as a Service” start-up delivering sustainable business growth through innovative use of 1st party data and technology platforms in the “post cookie” future of marketing. My leadership traits that allow me to do the above are based on four attributes.

1. Ability to create clarity when none exists
2. Ability to spark energy, not only in my own team but across the organization
3. Ability to succeed in an over constrained space (less resource/crowded market)
4. To follow my conviction that if something is important enough one should try, even if the probable outcome is failure.

I fundamentally believe that if something is important enough one should try, even if the probable outcome is a failure and that if you are not learning new things, you stop doing great and useful things.