06 Jan Anum Matri
Posted at 15:33h
in
I’m Anum Matri, Head of Campaigns at foodpanda, where I am responsible for growth across groceries and food delivery. Building campaigns that blend brand storytelling with performance and product thinking, creative ideas that don’t just look good, but convert. With experience scaling digital-first categories, I lead end-to-end strategy and execution in close partnership with cross-functional teams. Before foodpanda, I worked as a media and advertising strategist, delivering award-winning integrated campaigns rooted in data and insight. I thrive at the intersection of growth, creativity, and analytics, and I’m passionate about accelerating Pakistan’s digital evolution.