01 Mar Arfa Syed
Arfa Syed is a business leader who takes pride in transformation. Her expertise in transformation-centric consultancy is rooted in her love for consumer insight. She is the author of multiple thought leadership pieces & research papers that focus on methodological innovations and the incorporation of digital research in everyday decision-making. She is a strong advocate of consumer centricity in communication and has conducted numerous workshops and training that help creatives & marketers craft powerful big ideas. In recognition of her thought leadership work, she has been invited as a speaker and panelist in several global conferences including Esomar Global qualitative, Esomar Fusion conferences & Global Qualitative Conferences held by Kantar.