31 Jan Asad Shaykh
Asad Shaykh has practiced brand and marketing strategy globally for over two decades, across client, agency, and voluntary roles. His singular mission is helping brands influence culture and making them commercially successful.Asad has worked in Europe, Asia and North America, on various brand challenges ranging from crafting a bespoke IOT strategy for Vodafone, to launching Coca-Cola’s most successful market entrant in the UK. His most recent work was #Octocurse with PETA, helping them change behaviours around consumption octopuses, the most sentient creatures of the sea. His portfolio spans Swarovski, UNIQLO, HSBC and Volvo.
Currently, Asad is serving as the Head of Strategy at Grey London, while volunteering as Group Strategy Director for Pride in London. Recently, he has been named Campaign’s 40 over 40 and is part of The Diverstiy Power List for 2024.