23 Jan Asif Aziz
Asif is Chief Commercial Officer of Jazz, Pakistan’s leading telecom operator with over 60 million subscribers.
Asif led the rebrand of Mobilink to JAZZ, which was a more customer focused brand. He was then instrumental in the merger of Jazz and Warid, having successfully transferred the brand equity of Warid to build a new, reinvigorated Jazz brand.
Asif has over 25 years of experience in telecom organisations across Europe, Africa and Middle East. He is a specialist in launching services in technologically challenged & emerging markets.
Asif is a British national, with master’s degree in business Administration from Ashridge Management School, UK. Additionally, Asif is a Chartered Marketer having gained his certification in 1997. He is a global citizen having lived in multiple countries. He is fluent in English, Urdu and has a basic proficiency of Arabic and French.