14 Feb Ateeq Rehman
Posted at 15:26h
in
A media veteran with over 15yrs of experience across brand and communication planning, trading and investment, launching business units, managing PnL, and personal interest in mentorship and skill development. Currently managing the total investment across traditional and digital universe of the largest media company Groupm with over 20bn billings each year.
Key highlights:
- Launched Xaxis in Pakistan
- Launched Motion Content Group in Pakistan
- Conceptualized and executed the partnership model for acquiring media rights for ICC and PSL
- Setting up the Sports Marketing unit for Groupm in Pakistan