Ayesha Athar

Ayesha Athar

Ayesha is an experienced Market Research Analyst currently heading CMI at Unilever Pakistan. Over the course of her career, she has worked extensively within the FMCG Industry in Pakistan with the likes of Procter & Gamble, Engro Foods and Unilever in multiple capacities across HR, Marketing and Business Development. Within her role as a Market Analyst, she has built and executed thought leadership and campaign programs for both brand building and demand generation as well as content strategy and architecture.