07 Mar Dr. Farrah Arif
Dr Farrah Arif – LUMS Professor and PhD Cambridge- is the Founder & CEO of EdTech Worx – an education technology company. The company’s innovative educational products are positioned to develop high quality human capital in Pakistan and abroad.
With a distinguished career as educationist, corporate trainer, strategic thinker and strategy consultant, Farrah has helped many organizations optimize their business strategy to drive sustainable revenue growth and profits. Her clientele includes large corporations such as Telenor, Jazz, Packages, EasyPaisa, Engro Foods and Bulleh Shah Packages. Her areas of specialty are Business Digital Transformation Strategy, Marketing in the Digital Age, Consumer Data Analytics and Simulation, and Design Thinking.