23 Jan Farah Sayeed
With a major in Philosophy, Farah started her career as a banker. But when she moved to Chicago in the 90s, the dot com boom was in full swing. She switched industries and hasn’t looked back since. Passion and innovation are the driving factors in all Farah does – to look at brands and see potential where none existed, or to make them the best that they can be. Be it rebranding exercises, traditional marketing campaigns, app creation, social media strategy or simply trend-spotting – these are the drivers of a perfect daily diet for Farah. Currently obsessing over ‘disruptive innovation,’ Farah lives in Karachi and has run her own brand consultancy with a rich array of clients based in the US, Singapore, Malaysia, the UAE and Pakistan.
Currently, she is working as Group Head – Marketing & Communications, TPL Group.