04 Feb Farah Sayeed
Posted at 15:12h
in
Farah with a major in Philosophy, started her career as a banker but when she moved to Chicago in the 90s, the dot com boom was in full swing. She switched industries and hasn’t looked back. The Passion and Innovation are the driving factors that all Farah does to look at brands and see potential where none existed, or to make them the best that they can be. Be it rebranding exercises, traditional marketing campaigns, app creation, social media strategy or simply trend-spotting, these are the drivers of a perfect daily diet for her. At present, obsessing over ‘disruptive innovation’, Farah lives in Karachi where she is the CMO at TPL Corp.