04 Feb Farheen Salman
Farheen joined Unilever as a Management Trainee in 1998 right out of college. She has worked in a number of categories across both Home & Personal Care category leading brands like Lux, Fair & Lovely & Lifebuoy. She then joined the Wall’s Ice Cream business as Head of Marketing & Sales.
Farheen spent 2014-15 in Turkey as Brand Development Director Ice Cream North Africa, Middles East & Turkey. She worked with the global team and crafted an innovation & communication program for the portfolio that was instrumental in bringing the NAMET ice cream business back to sustained double-digit growth. She joined the Unilever Pakistan Board upon her return in 2016 as Foods & Refreshment lead and she is also a board member of the Unilever Pakistan Foods Limited. In contribution towards endearvours, Farheen has won for some interesting Effies; for purposeful work like Lipton Chotu in 2019 and Knorr Green Noodles in 2020.
Additionally, Farheen is a mother to two boys and believes her life is extremely energetic due to having two pre-teens in her life! Farheen prides herself on her purpose of life which is “Unapologetic drive to create a “WOW” balance!”