27 Dec Farzana Abdullah
After a decade of being part of Pakistan’s Digital Marketing community, Farzana is currently serving as a Digital Strategy and Creative Consultant to multiple agencies.
In her 10 years career span, Farzana has worked at Symmetry Group, Orient m McCann, Adcom Zenith, and Unilever giving her a chance to work across multiple verticals, namely, Telecom, Mobile, FMCG, Beauty, OMC, Automotive, Food, Retail, Foundations, and Banking.
With a strong background in digital strategy and content, Farzana has had the opportunity to lead a team of 37 individuals spread across strategy, planning, social media, creative, and tech. Together they built a portfolio of 30+ brands, including the complete portfolio of L’Oreal; which she personally headed, Atlas Group, Engro Foods, and Reckitt Benckiser. During her time at Unilever, Farzana was managing digital agency relationships for Beauty & Personal Care and was part of the company’s digital transformation team.