27 Dec Fawaz Ahmed
Fawaz is the Chief Operating Officer for the Snackcity Division at Ismail Industries Limited, one of the largest FMCG companies of Pakistan. Previously he was Head of Marketing for all the food divisions in the company, i.e. Candyland, Bisconni and Snackcity where he was responsible for the strategy development and execution of the company’s 45 brands spreading over 4 food categories. Under his leadership the company developed communications that were more creative, consistent and impactful resulting in a marked improvement in brand perception and growth.
Fawaz has around 20 years’ experience developing brands in the FMCG and Consumer Durables sectors. He has actively worked in promoting and building brands in a variety of cultures and has traveled to over 30 countries as part of his brand assignments. He has a proven track record of effectively developing and executing strategy that deliver business results.