23 Jan Hira Mohibullah
Hira Mohibullah, the most awarded female Creative Director in Pakistan, has been using the power of advertising to impact positive social change in the country. In the last three years, she has won more than 150 International Advertising Awards for her work, including Cannes Lions, Clios, D&AD, APAC Effies, Spikes Asia, Dubai Lynx, and more. Her most notable campaigns are UN Women’s #BridalUniform (number 56 on the WARC100) and Berger’s “Truck Art Child Finder” that helped locate 7 missing children.
Having previously worked at companies like Ogilvy and Leo Burnett in her 9 year career, Hira is currently working at BBDO Pakistan as Creative Director on brands such as PepsiCo. Besides being one of 15 women selected for the Cannes Lions 2019 See It Be It program, she has also spoken at TEDxLahore, been featured amongst the top industry female talent at The Vowss in 2018 (a Cannes Lions Fringe Event) and been on the jury for Mobius Awards, New York Festivals and Adstars.