27 Dec Imran Irshad
A true professional with a fearlessly non-conformist attitude, Imran can be characterised as a workaholic, restless, passionate and a fearless leader.
Throughout his 28-year career, Imran has been an agent of change while working on various global, regional and local brands. He has served over 15 markets while working with Saatchi & Saatchi Middle East. Imran founded PIRANA- a premium boutique agency brand in 2006 with offices in Pakistan, UAE and UK. Imran also spearheaded the operations of M&C Saatchi World Services (a specialized division of M&C Saatchi Worldwide) in Pakistan. He built his impressive career in Pakistan by working with leading communication agencies including MNJ, Prestige, IAL/Saatchi, Orient McCann, Evernew Concepts and Interflow.
Imran thrives in complex, fast paced, high-pressure environments where he brings in a healthy mix of experience, strong work ethics, humour and irreproachable integrity.
Imran led his team to win the first international awards from Pakistan and was also a part of the team that launched Procter & Gamble in Pakistan, and the team that continues to challenge the norms and stereotypes in Pakistan.
Imran is presently heading M&C Saatchi in Pakistan as CEO.