Khalid Ahmed Farid

Khalid Ahmed Farid

Khalid has a proven track record of business turnarounds having spent 14 years across various P&G’s core categories and markets. He grew up in the marketing function where he learnt old school marketing from some of the gurus at P&G. Additionally, Khalid holds an MBA from Lahore University of Management Sciences (LUMS). He is a true believer of the “consumer is boss” mantra.