06 Mar Khurram Koraishy
A graduate of the Judge Business School, University of Cambridge, Koraishy started his career with a brief stint in sales at the agrochemical and pharmaceutical company, American Cyanamid.
He moved on to Unilever where he spent almost eleven years working on some of the company’s top brands including Axe, Brooke Bond, Lux, Ponds, Surf Excel and Sunsilk, progressing from management trainee to regional brand director during that time. During his stint with Unilever he worked both in Pakistan and internationally in Thailand. Amongst many award winning campaigns Sunsilk 21st century woman reality show won a global Mindshare award for best TV content.
Subsequently, he joined PepsiCo as Marketing Director Beverages for the Pakistan market unit (responsible for Pakistan & Afghanistan). Highlights of his tenure there included a PAS Award in 2012 for Pepsi’s 2011 Ramzan campaign, highly successful launch of Sting in the energy category, PepsiCo’s global Mountain Dew Un-containable award for delivering sustained highest global growth in the largest Mountain Dew market outside the USA. Pepsico Pakistan marketing was awarded best marketing unit in the Business unit competing with 8 different countries.
After leaving Pepsico, Koraishy worked at Damas in theUAE in the luxury retail industry as Marketing Head covering UAE and 11 markets in the region. This stint was followed by a stint as General Manager Marketing at Tapal Tea, which is Pakistan’s largest tea company where he delivered sustained double-digit growth over more than 3 years and won a PAS award for best campaign in hot beverages for Chenak brand.
Since mid-2016 Khurram has been involved with ECOM PK Pvt. Ltd as a partner focusing on strategy and business development.
In 2014-15, Koraishy has also served as the Chairman of the Pakistan Advertisers Society, which is an industry body that represents the industry’s interest in various forums including lobbying with the government.
Koraishy also serves on the board of Move Pakistan Foundation which is an NGO/charity focused on education and healthcare for underprivileged children in Orangi town, Karachi.
Khurram likes to escape to the golf course on the weekend and is an avid Crossfit and running enthusiast during the workweek.