Mohammad Jerjees Seja

Mohammad Jerjees Seja

Jerjees Seja is a media specialist focusing his energies on television in Pakistan for the over a decade. He has held key positions at both sides of the table; the advertising/media agency side and the television/production side. It is this exposure that makes Jerjees an all-round specialist on the Pakistani Television Media.

Jerjees Seja, a.k.a. ‘JJ’ throughout the industry, started his in Research and Media at Interflow Communications (an Ogilvy and Mather affiliate) whereby he supervised research and media projects for important brands like Pepsi, Nestle and Habib Bank to name a few. A year after he switched to Orient Advertising (a McCann Erickson affiliate) in Media, here again he worked with world class brands like Coca-Cola, Gillette, and Suzuki etc. During this period JJ has been credited with some major country wide launches of different products and services offered by the above brands.

In 1999, JJ switched to Evernew Concepts as the Head of Media and later on also assumed the responsibility of General Manager for Evernew Entertainment (a sister concern of the same group). At Evernew Media some major launches were planned and supervised by him for brands like Instaphone, Tapal, Royal Fan, Yummy and others.

The turning point in JJ’s carrier however came when he started working on Evernew Entertainment as he looked after the marketing, sales and later on production. As drama serials has been the most preferred type of television entertainment for the local masses especially female, JJ made it as Evernew Entertainments prime focus and lead the company to produce/market some of most successful drama serials in the industry’s history including Kabhi Kabhi Pyar Mein, Chandni Raatein and Mehndi. All these drama serials broke records in sales and attained multiple awards given to television presentations in Pakistan by the most prestigious authorities including PTV and Lux Style Awards etc.

Later, he joined as the Executive Director of ARY Digital Network Pakistan, overseeing the planning, operations, production and marketing of ARY Digital, The Musik, ARY Oneworld, QTV, Nick, FTV Pakistan, Shopping Channel (ARY ZAUQ), HBO and FM 106.2. Most recently, JJ was promoted to Chief Operating Officer for four of the most important channels of the ARY Digital Network in Pakistan; ARY Digital, QTV, FTV Pakistan and recently launched VH1 which is an international music and lifestyle channel.