11 Mar Mohtashim Abbasi
Posted at 23:43h
in
Mohtashim has over 15 years of experience in Market Insights where he’s worked with a wide variety of categories and brands to convert consumer data into brand and marketing strategy.
One of the key aspects of any market research professional is evaluating in market activities to evaluate their effectiveness, with media being the biggest consumer facing marketing activity evaluating the success of a campaign on delivering its objectives is one of the key roles he fulfilled.
As the media landscape has changed with the advent of digital evaluating media in this arena as well as deriving consumer insights from digital platforms has been his focus in the recent past.