25 Jan Muhammad Hani Haider
Hani Haider, A 34 years old Executive Director for Growth & Analytics at Pakistan’s No. 1 payments app, easypaisa. Hani joined easypaisa in September 2018, the mobile wallet business was quite new to him. He was excited at the prospect of repositioning easypaisa’s traditional over-the-counter money transfer business model to a more app focused payments model. In the next 5 years, Hani established & led the team that managed to develop and scale our digital sales/acquisitions channels – through constant testing & utilising best in class Ad-Tech & App Attribution platforms. By focusing on sustainable growth strategies, he was able to garner a 25X growth in app downloads and a 5X growth in MAU, to become the no.1 payments app in Pakistan.
Moving forward, Hani is keen to learn how Data-Stack would play a pivotal role in driving cost efficiencies in terms of retaining the newly acquired base. He’s also looking forward to learning how new product development can be enhanced through adopting block-chain technology, which allows us to cater to customer pain points through products which can make a difference TODAY.