25 Jan Muhammad Raza Ayoub
Posted at 14:53h
in
Raza has more than a decade’s worth of experience in fueling brand growth through integrated media solutions. He started off his career at Adcom Zenith and then worked at the largest FMCGs in the country including Unilever, Coca-Cola, and P&G. This allows him to bring the best of both worlds (Agency and Client) in creating an effective media strategy which has led to brand growth and increased penetration. Having worked on some of the biggest brands in the country has allowed him to develop a range of expertise in media mix modeling, and brand growth fueled through media and digital transformation.