11 Feb Muhammad Saadi Mansuri
Saadi is a graduate from the country’s top business schools; LUMS and IBA, where he obtained his Bachelor’s in Economics and his MBA in Marketing, respectively. He is an Effie Award winning marketer with expertise in long term brand strategy, disruptive brand launches and turning around ailing brands.
Career spanning over 15 years of Marketing, Trade Marketing and Sales experience with Global Blue Chip companies including Nestlé and Philip Morris International, as well as Pakistan’s largest FMCG company EBM, Saadi specializes in IMC management to launch, relaunch and upscale brands, some examples of his work include relaunching Nestlé Fruita Vitals (now Pakistan #1 Juices and Nectars brand) and Nestlé Milkpak (regaining top spot today as Pakistan’s #1 Full Cream Milk brand) and as Category Head at EBM he successfully repositioned the heritage brand Sooper to deliver growth on the ailing brand after 24 months, as well as launched the cakes category with Cake Up for which he was awarded and Effie Gold in 2019 and an Asian Digi-Award for the Best Digital Campaign of 2018 (the brand now enjoys the #2 spot in the category within 2 years of launch).
Additionally, he also specializes in marketing to the Millennial and Gen-Z consumers and also works pro bono on various projects including Tourism Marketing to upscale Brand Pakistan’s image through engaging digital and PR content. Saadi’s last consultancy assignment with the Tourism Department contributed to international recognition for Pakistan as the #1 tourist destination worldwide for 2020. Furthermore, Muhammad Saadi Mansuri founded his technology start up in 2019, a future tech firm working on AI and Analytics solutions and at present, he serves as Marketing Director at Phillip Morris International.