28 Jan Nadia Jaffer
The Beginning: Nadia Jaffer was introduced to the world of marketing and communication when she entered IBA. When she left with a Master’s degree in hand, she knew she had found her calling for Marketing.
Mindshare Chapter: Her stint at Mindshare lasted 6 years. With an aim for focused learning, she grew the ranks in Mindshare from strength to strength. She had joined as an Assistant Media Planner. By the time she left she was a Corporate Business Director and boasted a portfolio that included Unilever, Pepsi, National Foods, Engro Foods and Gillette
HBL Chapter: Armed with an insight into consumer habits and behaviors, Nadia launched products for financial inclusion for the unbanked sector of Pakistan which included the payment solution giant Konnect and brought women to the banking fold as well through the HBL Nisa platform. Along with that she spearheaded the customer engagement efforts put behind bringing HBLPSL to life when it began for the first time in Pakistan in 2016. Every year she leads the team that makes HBLPSL customer engagement bigger and better, where this year all matches will be held on home ground for the nation’s love of cricket.
Outside of her career, Nadia is mother to 2 spunky little girls and enjoys travelling. She is a firm believer in the saying “when life gives you lemons, make some fantastic lemonade!”