27 Jan Noaman Asar
Noaman has over 24 years of experience with companies like P&G, JWT, and Kantar. In his career, he has worked on brands like Pantene, Pampers, Ariel, Olpers, and Nido.
Noaman’s passion and luck from the start of his career have been linked to “copies and commercials”. He started his career with Procter and Gamble in 1998 and soon was responsible for their “Copy testing system” for MENA. In 2003, he moved to the Middle East and worked with food giants (Al-Ghurair Foods & Sunbulah) in their marketing departments.
He also had the honor of leading the Planning department of JWT in Pakistan from 2010 to 2014. It was after this role that he joined Kantar. At Kantar alone, he has been associated with adding more than 400 copies to its database. In his entire career, he and his team have worked on more than 600 communications only in Pakistan.
In his 7 years with Kantar, he can be credited for the successful launch of Millward Brown in Pakistan. Then, he effectively brought together all brands in Pakistan under the roof of Kantar. In 2021, he transformed the Kantar team in Pakistan into Oula (a company in collaboration with Kantar).
Noaman is also a visiting professor at “Karachi School of Business and Leadership” (KSBL) and at Dr. Ziauddin University.