19 Feb Omar Abedin
Omar graduated from IBA in Karachi with an MBA in marketing in 1991, and since then has worked in multiple geographies on many different categories, brands & businesses. Throughout his career, Omar has enjoyed working with organizations that value innovation, insight & data-based decision-making & team development to drive towards developing powerful brands as a part of the culture. His role has been that of change agent, revenue engine & growth driver.
From 2010-2014, Omar advised brands across multiple categories and geographies on various aspects of marketing & sales. He also developed & launched 3 start-ups, including 800-Battery, the Middle East’s first roadside battery replacement service.
More recently, Omar led Starcom Mediavest Pakistan, a leading media agency in Pakistan, as CEO. He currently works at Careem Pakistan as Marketing Director.
Omar has also published a book on personal branding titled “Building Brand YOU!”. It’s available at http://tinyurl.com/o2q9vxl.