04 Jan Qashif Effendi
Qashif Effendi has over 25 years’ international experience of working at CEO, Director and General Management positions in multinationals in the Middle East and North Africa (MENA) and South Asian regions. He has worked with Chevron, Philips, Unilever, Tetley, Abu Dhabi National Industrial Projects Co., UAE and currently as CEO at Reem Rice Mills (Pvt.) Ltd, a 100% multinational JV of Al Ghurair UAE and Al Mohaidib KSA.
Brands like Philips Whirlpool, Dalda Cooking Oil, Brooke Bond Supreme, Tetley and Reem achieved tremendous growth during his stewardship.
He is an alumnus of IBA with a passion for learning. He has been a visiting faculty at IBA, Szabist IOBM, KSBL and BNU for over 15 years teaching Brand Management, Marketing, Advertising and Technopreneur-ship.
Voted as one of 100 top performing company CEO’s by CEO Club Pakistan. He is also an advisor to the Board of Pakistan Women Entrepreneurs Network for Trade (WE-NET).