23 Dec Raeda Latif
Ms. Raeda Latif has experience spanning over two decades across organizations in the Financial, Information Technology and Retail segments ranging from both B2B and B2C organizations and hence understands the mechanics and requirements of both organization types in the areas of Strategic Marketing, Brand Building, Corporate Communications and Digital Strategy.
She is currently working with Pakistan Stock Exchange as General Manager Marketing and Business Development since 2018. She has held senior positions at various corporates including Faysal Bank, UBL Fund Managers, PMEX, IGI Financial Services, Union Bank – Standard Chartered, Cyber Internet Services and Habib Oil Mills.
Raeda Latif holds a Masters’ degree in Linguistics along with an MBA with double majors in Marketing and IT. She is a Certified Director from PICG and a Member of the Chartered Institute of Marketing (MCIM), UK. Aside from her career pursuit she has been a visiting faculty member for MBA courses like Brand Management, Advertising and Marketing Management at various Institutes including Greenwich University, Szabist, IBA and Karachi University Business School.