19 Jan Rafey Nisar Zuberi
I am Rafey Zuberi, Chief Marketing Officer of Continental Biscuits Limited. I have now accumulated over 23 years of experience in food & FMCG marketing, sales and business development in Pakistan and Middle East. During my career I have worked on many exciting brands like Benson & Hedges, Pepsi, Tuc and Prince, to name a few. In Pakistan, I am largely blamed for launching Olper’s Milk as its first brand manager as well Oreo and Bakeri Nankhatai cookies, all of which are now multibillion rupee brands. If you are interested in knowing what kind of advertising work I have done in the past, then you must see the advertising campaigns of Olper’s Ramzan, Oreo launch copies and previous Candi and Tiger biscuits TVCs.
In an alternate universe I am an Urdu literature, Cricket and Liverpool aficionado with a secret life of a budding photographer.