08 Feb Rashna Abdi
Rashna believes that creativity is based on empathy and perspective; actively seeking out creative energy, be it in people, experiences or places.
She has led the creative direction on some of the most memorable, business building and high-scoring campaigns both in Pakistan as well as the Middle East and Africa, for some of the biggest national and international brands. Rashna practices her craft in every way from concept and copy writing to overseeing productions, styling shoots and creating brand books, continuing to believe her best work is yet to come. In between all of this she learnt French, discovered yoga, co-wrote a hit film, developed a love-hate relationship with golf and became a lifelong environmental advocate. She is currently engaged in a dalliance with geometric art, but is truly committed to getting young entrants to the industry to fall in love with advertising the way she did two decades ago.