Rifah Qadri

Rifah Qadri

With over 17 years of marketing and brand experience, Rifah is a powerhouse. She’s led iconic brands like easypaisa and foodpanda, making waves in Pakistan’s marketing scene. As the Head of Marketing and Corporate Communications at easypaisa, she’s orchestrated countless successful campaigns, often shattering gender norms. Rifah’s skill set spans brand management, creative strategy, and memorable consumer campaigns, making her a force to be reckoned with in the industry.