07 Jan Saad F. Akhtar
Saad has spent the better part of his decade-and-a-half career crafting stories for many of the leading brands in Pakistan. He shepherded media and connection assignments on leading advertiser accounts for a decade at Starcom. Saad then moved to Coca-Cola as Media Manager for Pakistan & Afghanistan. There, he expanded his forte to include scaling massive on-ground events – overseeing the expansion of Coke-Fest. He also dabbled in leading marketing for Zameen.com for a quick second. Within 2 years, he was back at what he loved doing most: shaping strategy for integrated campaigns. For the most recent couple of years, Saad has been doing just that, both independently and with symmetry Group as Director Strategy. His portfolio includes work on P&G, Coca-Cola, Telenor, Samsung, Zong and Jazz among others.