21 Feb Saad F. Akhtar
Posted at 13:53h
in
Saad is a dinosaur rapidly evolving to prevent his extinction. He has gone from being an old-school media strategist to leading specialist digital teams. Saad’s foundation in traditional media buying and planning, and his long association with some of the biggest agency and advertiser names in the country give him a unique perspective on brand building and storytelling. He believes that the demise of traditional marketing is exaggerated. He equally detests the over-simplification or over-complication of marketing challenges. He knows that digital is not the future, it is the past. He worries every day about not being a TikTok star. Once a week he worries about being replaced by AI.