24 Dec Sadia Dada
Sadia Dada is the Chief Marketing, Communications and Customer Experience Officer at K-Electric. With a diverse career ranging from media to Corporate PR, Sadia has worked on the corporate brand and image of Mobilink (now Jazz), Nestle, Unilever, Philip Morris Pakistan and, most recently, K-Electric. During her versatile and multi-sectoral career, she has launched and driven sustainable and impactful community development and women empowerment initiatives. A LUMS graduate, Sadia is the Founder of Women in Numbers, an e-platform focusing exclusively on enhancing the representation of women in Pakistan’s corporate sector through access to opportunities, mentoring and networking. She also runs a sustainable grassroots initiative to support domestic maids in Karachi’s Shirin Jinnah Colony in sending their daughters to school.