22 Feb Sadia Q McClelland
As a Senior Executive Creative Director (with 20+ years of experience) and a screenwriter, and Filmmaker and now with an NLP Practitioner certification – I’m passionate about storytelling and tapping into audiences’ emotions. I love manifesting my creative visions and balancing form with function to elevate diverse industry brands.I prefer adopting a “Writers Room” approach to collaborative creation, with my team of creative directors, copywriters, artists and designers to execute on strategy and deliver emotionally rich campaigns that build buzz and attract new audiences. I’ve worked with industry-leading global brands while at Ogilvy, JWT and agency startups, and led teams that delivered Effie-award winning brand campaigns. As a true global citizen, my work and studies and life have taken me to the UK, USA, India, Thailand, Turkey and Lebanon, and I’ve been honoured allowed to work with teams internationally to create work for Pakistan as well as for APAC and MENA regions.As a filmmaker, I bring my perspective as a Pakistani woman to my stories.My work has earned nominations for Best Picture, Best Documentary, Best Global Perspective, andearned Best Cinematography at the Film out of Frame (FOF) Awards held in Los Angeles.