11 Mar Saima Qamar
Saima is a veteran researcher and marketing strategy expert. Her career spans across more than 25 years and stints with major MNC and Local Organizations on the client and agency side.
Academically a Clinical Psychologist and a mother of three, (a girl and two boys) she managed her home and career simultaneously.
She played a pivotal role in developing and propagating qualitative research in Pakistan, turning it into a viable research method. However, she did not limit herself to this only and broadened her horizon, into Quantitative methods and Social research.
Bringing in international models to Pakistan has also been her forte and she was one of the pioneers in introducing Millward Brown and TNS Products to Pakistan, particularly, brand health Tracking, Link Test, Needscope etc.
Saima is an avid reader, and loves to read, history, classic fiction and certain contemporary authors as well. Her Favorite Genre being Historical Saga.
In her free time indulges herself by knitting and cross stitching.