06 Jan Saima Qamar
Mrs. Saima Qamar did Masters in Psychology (University of Karachi 1989; Advanced Diploma in Clinical Psychology post magisterial University of Punjab in 1992). She has almost three decades of experience in marketing & market research coupled with local & International exposure and known as ‘GURU’ in Qualitative research of Pakistan.
She has trained and groomed most of the lead moderators today operating in Pakistan, as well as played a pivotal role in establishing Qualitative research in Pakistan as a serious research tool. Her multifaceted experience strategy and planning, team building, product / service development, and essential integrated communication has given her a unique 360-degree perspective required for any business.
Her Marketing Research experience comprises of corporate communications, strategic client consulting, business management and development, systems / protocols and knowledge development / management, and developing, managing, and training teams. During this tenure, she has headed business units in leading agencies like Aftab associates, Nielsen and Oasis, eventually becoming CEO of KMRB and Chairperson of Kantar Pakistan
Post retirement from Kantar as chairperson Pakistan, she has started her own consultancy; Tender Dragon Consulting company, providing clients research, training and capacity building services in the field of marketing and communication. She has also started practicing as clinical psychologist reverting to her academic qualification.