Saima Qamar

Saima Qamar

Saima Qamar is a veteran researcher and clinical psychologist, who has been in the industry for more than 30 years. Having both local international and local experience, both agency and client side. Giving her a 360-degree overview of the marketing and research industry in Pakistan. This clubbed with her training and experience in the field of Psychology gives a unique perspective and spin on consumer insight. As managing director of Tender Dragon Consulting Company her aim is to raise the stature of research as a strategic consultative partner rather than a data provider and improve the quality of research overall.