Saira Masood

Saira Masood

Starting her career in advertising some 16 years ago, Saira never looked back ever since owing to the action and thrill the field offers. It is the will to break the norms and the passion to steer this industry forward while setting new standards that keep her energized and motivated every day. With communication strategies as her core area of interest, she played a key role from this side of the table in launching and re-launching several brands in the telco, banking & finance, FMCG, snacks, juices, food & dairy, fashion & apparel, and pharma categories as well as numerous campaigns for the public and development sector, introducing several industry firsts and bagging some awards on the way.