14 Jan Shakeel Hasan
With an interest in theatre and films, advertising as an option seemed like a great adventure for Shakeel Hasan. Shakeel started his career with JWT in 2003 as an intern, after dropping out of both IBA and LUMS, and stayed on for around 7 years to win numerous clients for JWT, which included brands like Pepsi, and Mobilink.
After heading the most prestigious portfolio with brands Pepsi, Mobilink, Engro Foods, Unilever, Shell etc., Shakeel parted ways with JWT to lead Red Communications, a local partner agency to Publicis worldwide, as National Creative Director.
A two year hiatus and successful client wins like PSO, Tetrapak amongst others at Red Communucations, Shakeel Hasan rejoined JWT in the capacity of ECD Karachi and led the complete portfolio of the agency in Pakistan with the best creative minds as part of his team.
Shakeel’s last rendezvous was an idea and production camp which he founded with likeminded partners to focus on an end to end communication solution while spreading the creative wings to other art forms like feature films and television content.
Shakeel’s current assignment includes heading the creative portfolio for M&C Saatchi Pakistan for the past 3 years where the agency has grown to cement its position as a truly global network agency in the Pakistan’s advertising scape.
An avid traveller, Shakeel is a people’s person by nature with observation being his favorite pass time, Shakeel has a keen understanding of his surroundings, the people in it and how to mould their perception.