18 Jan Shayan Khaliq
An analytics and insights professional for more than 11 years, Shayan has a passion for understanding consumer behavior and market trends. He started his career in Nielsen where he gained the wisdom of market research ranging from brand health to customer experience. After that he moved to Jazz where doors to many other opportunities opened. Time flew by at Jazz and 7+ years later he has experienced working in consumer insights, strategy, enterprise PMO, product development, pricing & segments, analytics, and data monetization. With such diverse roles and experience, critically analyzing products & services becomes second nature. Advertising is no different where Shayan has had the chance of evaluating a plethora of marketing campaigns during his career.