29 Jan Shoaib Iqbal
Shoaib is an influential figure in the realm of international marketing, currently spearheading the go-to-market for Meta’s groundbreaking products such as Reels and WhatsApp across key Asian markets. Based in Singapore, he is a pivotal member of Meta’s International Marketing team, where his strategic insights and leadership have been instrumental in driving growth and innovation.
His expertise extends to working with numerous Fortune 500 brands, guiding them to evolve and amplify their marketing strategies. His ability to leverage Meta’s family of apps has enabled these brands to grow their businesses efficiently and effectively in the region. Before his impactful role at Meta, Shoaib was at the forefront of eCommerce & Performance Marketing for the globally renowned FMCG company, Reckitt Benckiser. His visionary leadership led to the creation of a robust e-commerce channel that catered to millions of online shoppers, marking a significant milestone in the company’s digital transformation journey. Beyond the corporate world, Shoaib is a successful entrepreneur, having co-founded the tech-enabled startup, Sukoon, in 2014. Sukoon revolutionised the job market by providing micro-job opportunities to blue-collar workers, serving over 20,000 people in a short span of time. This innovative venture garnered several awards in Pakistan, further solidifying Shoaib’s reputation as a trailblazer in the tech industry. Shoaib’s business acumen, proactive attitude, and entrepreneurial spirit have earned him high regard in tech and startup circles. As a frequent speaker and mentor at various events, he generously shares his wealth of knowledge and experiences, inspiring and guiding the next generation of tech leaders. His impressive career trajectory and contributions to the industry truly set him apart as a leader and innovator.