08 Feb Sobia Samad Khalid
Sobia is a marketing professional with about 20 years of experience in banking, technology, telecommunication and now tobacco industries. Whether it is heading strong brands to driving marketing for multiple countries, she believes quality communication makes the world go round. She holds her advertising work dear, especially the most loved series of funny ads at Ufone and glamorous productions at Jazz. A computer science major, Sobia is still a nerd at heart, and enjoys bringing a unique thought process to creatively solving business problems.
Currently she is the Consumer Marketing Lead at British American Tobacco, helping set up the first marketing services at its Pakistan Global Business Solutions hub, for BAT’s commercial entities across the Asia Pacific and Middle East region.
Her love for good ads, and all things logical make her a valuable addition to the Effie Jury.