Urooj Ahmed

Urooj Ahmed

Urooj Ahmed leads a team of 30+ across multiple functions at Daraz. An MBA holder from IoBM, she started her career over a decade ago in digital marketing; and her diverse omni-channel experience in building brands has established her as a seasoned brand strategist. Under her role at Daraz, she acts as the custodian of the brand to ensure the brand grows, stays true to its essence, and maintains consistency across all offline and online channels.

Before joining Daraz, Urooj has worked at leading agencies of the country and overseen portfolio clients such as Unilever, Nestle, Jazz, Coca-Cola, FrieslandCampina and P&G.