Urooj Hussain

Urooj Hussain

Media Strategist with over 13 years of media planning, buying and digital experience across various CPG and consumer appliance verticals such as Unilever, P&G, National Foods, Dawlance, Samsung and more. Currently leading a portfolio of over 2 billion PKR for online and offline media at Mediavest Pakistan across major clients from the Pakistani market. Specializes in strategic thinking, IMC planning, consumer behavior analysis and insights and media execution.